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Selling entirely new products Magazines and agencies Magazines emerge as advertising vehicles Agencies widen their services A new wave of design 1900-world war I the rise of a consumer economy The emerging consumer economy Big business gets bigger Immigrants flock to america Packaging revolutionizes mass retailing Chains link store after store Advertising identifies its primary audience Turn-of-the-century advetising The golden age of trademark advertising The art of advertising Salesmanship in print Print ads shift gears The feminine point of view finds a voice Image builds the emotional appeal The expansion of agency services Advertising and progress America cleans up its act Advvertising revolutionize the breakfast menu Getting wired catches on America hits the road Advertising and world war I Part III modern American advertising 1920-1929 the roaring twenties The prosperous new era The business of America is business Retailing hits its stride Enjoy now, pay later Advertising's role in shaping lifestyles Targeting women discovering odors Creating shrines of cleanliness Selling the cigarette habit Selling color, style, and time Fashion takes a bow The American home goes modern Automobile advertising shifts gears Advertising hits the road The voice of radio The look of modern advertising 1930-1945 the depression and world war II Brother, can you spare a dime

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